888 Vapour Expands Its UK Presence with Strategic Acquisition
We’re thrilled to announce that 888 Vapour has officially acquired Only the Vape (OTV), adding seven fantastic new stores to our network and taking our total to 18 locations across the UK. This exciting step strengthens our position as a leading specialist vape retailer and allows us to serve even more customers across the country.
A Smart Move for Growth and Community
Only the Vape has long been known for its strong reputation, loyal customer base, and consistently high-performing stores. By bringing these locations into the 888 Vapour family, we can expand our retail offer, introduce proven products, and make an even bigger positive impact in the local communities we serve.
This acquisition is more than just growth in numbers — it reflects our commitment to raising standards, improving the customer journey, and growing responsibly.
Pioneering Retail Innovation
At 888 Vapour, we’re proud of our track record for innovation. In 2023, we became one of the first UK vape retailers to launch AI-powered age verification technology, helping prevent underage sales. We also run in-store recycling schemes, making it easier for customers to dispose of products responsibly and support cleaner communities.
Alongside our retail presence, we’ve spent over 12 years helping smokers explore harm-reducing alternatives, including our unique partnership with Philip Morris Ltd through IQOS shop-in-shop concepts, giving adult smokers accessible hubs to transition to smoke-free products.
What Our Leaders Say
Sophie Morton, Business Manager, says:
“This acquisition is a milestone for 888 Vapour, taking us from 11 to 18 stores and strengthening our presence across the UK. We’re excited to welcome Only the Vape into the business — their loyal customers, dedicated employees, and well-run stores made this an easy decision. Expansion for us isn’t just about scale; it’s about raising standards and growing responsibly.”
Julie Chapman, Founder and Director, adds:
“As a family-run business, community and responsibility are at the heart of everything we do. This acquisition strengthens our position and ensures we continue to deliver a positive impact for customers, employees, and the wider communities we serve.”
Looking Ahead
This is just the beginning for 888 Vapour. We remain committed to further growth and are open to discussions with vape retailers interested in exploring new opportunities.
Want to see our growing network? Check out our Store Finder to find a 888 Vapour location near you!
