Heat Not Burn Tobacco

Cleaning is unnecessary with the IQOS ILUMA line due to the bladeless SMARTCORE INDUCTION SYSTEM™ that prevents residue buildup.

Distinctions Between IQOS and Smoking: Is Heated Tobacco Safer?

In comparing cigarettes to IQOS, it's essential to grasp their differences, particularly in assessing safety. This understanding empowers adult smokers to weigh the potential benefits of transitioning to IQOS against the risks associated with continued smoking.

Diving into the nuances between cigarettes and IQOS, let's explore our latest innovation, the IQOS ILUMA heated tobacco system. This exploration unveils its divergence from earlier IQOS 3 DUO models and sheds light on its potential safety advantages.

Heating vs. Burning: A Safer Alternative
Unlike cigarettes, IQOS ILUMA eschews tobacco combustion, resulting in smoke-free operation. Employing Smartcore Induction Technology, IQOS ILUMA heats tobacco without burning it, delivering authentic tobacco flavor. Making a complete switch to IQOS ILUMA mitigates health risks compared to sustained smoking.* Emitting 95% fewer harmful chemicals than cigarettes,** IQOS ILUMA embodies a safer alternative.

*Based on a comprehensive review comparing IQOS to continued smoking.
**The "95% less" signifies the average reduction in levels of 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, excluding nicotine. This does not necessarily indicate a 95% risk reduction. Refer to Important Information on IQOS.com.

TEREA and HEETS serve as consumables for IQOS products. While both contain tobacco, HEETS are compatible with IQOS 3 DUO and earlier models, while TEREA sticks complement IQOS ILUMA. Contrasting TEREA and HEETS with cigarettes, tobacco is heated, not burned, in IQOS devices.

No Smoke, No Ash: A Cleaner Experience
As part of the IQOS series, including the cutting-edge IQOS ILUMA, tobacco heating precludes smoke generation, unlike conventional cigarettes. While cigarettes emit smoke, IQOS ILUMA emits tobacco vapour, significantly reducing harmful chemical emissions.* This renders IQOS ILUMA smoke-free, sparing bystanders from second-hand smoke exposure.

Additionally, IQOS ILUMA eliminates the risk of ash production, preventing incidental burns to surroundings or clothing.

Less Odour, Less Staining: A Pleasant Alternative
IQOS ILUMA further stands out in the IQOS vs. cigarettes debate due to its minimal odour output.* Emitting less odour than cigarettes, IQOS ILUMA is less likely to cause discomfort to bystanders.

Exploring another benefit of IQOS ILUMA, its impact on teeth staining is noteworthy. Unlike cigarettes, IQOS ILUMA leaves significantly fewer stains on teeth.* Additionally, IQOS ILUMA eliminates finger staining associated with traditional smoking.

Important information: IQOS ILUMA will not reverse existing teeth stains.

*Non-clinical laboratory research conducted in Switzerland with IQOS aerosol on human teeth and dental composites. Results may vary in real-world conditions.

Smoke-free products are not devoid of risks and contain addictive nicotine. They are not cessation aids. The optimal choice for adult smokers is to quit tobacco and nicotine use altogether.

We have stores across the UK and the following are IQOS Specialist Stores:

Grantham
Hull
Peterborough
Sleaford
Nottingham
Lincoln
Stamford
Wolverhampton
Spalding
Newark
West Bridgford